Proactive Pricing – Module 2: Build the CMA

Proactive Pricing will provide insights and best practices to help increase your proficiency and confidence in the three key disciplines of accurate pricing.  Register for the series including all three modules or register for your choice of individual modules.

Module 1: Master the Market

This module will help you build credibility as a pricing resource. You will learn how essential metrics will help you monitor current market conditions and recognize emerging trends.  It will help you apply foundational valuation principles in estimating probable selling price.

Module 2: Build the CMA

This module will help you leverage available pricing tools for greatest efficiency and impact.  You will learn how to identify the best comps and adjust with accuracy to produce CMAs with solid pricing estimates.

Module 3:  Guide the Seller

This module will help you lead and manage seller expectations on pricing throughout the listing process.  You will learn how to tailor your pricing discussion and present the CMA with credibility and confidence.  It will help you handle pricing objections effectively and secure well-priced listings that sell.

Virtual Course Format

• Three 90-minute modules.  Register for the series including all three modules or register for your choice of individual modules, where available.

1. Master the Market
2. Build the CMA
3. Guide the Seller

• Resource Guide with scripts and key resources
• Recommended for new and experienced agents
• Advance registration required