Owning Your Value

The Owning Your Value workshop is designed to guide agents through the process of inventorying the features that make them unique, conveying the benefit to the buyer or seller, and demonstrating proof of success.

The best agents know they can’t just PROPOSE value—they have to OWN it! When an agent owns value, their competitive edge is a differentiator that wins business. Agents will deep dive into their value and discover techniques to articulate and demonstrate that value in all situations.

WHAT YOU’LL DO:

• Inventory features that buyers and sellers value
• Convey benefit to show the buyer or seller what’s in it for them
• Make an impact by highlighting qualitative examples and quantifiable metrics
• Make it happen by articulating and demonstrating value