Owning Objections

A random search on Google……for “real estate objection handlers” will turn up over 150,000 hits—and yet agents struggle in the face of objections from sellers and buyers. It’s not because they can’t find the answers, but because they lack the skills and the structure to confidently face “rejection” and turn objections into opportunities to demonstrate their competence and professionalism. Objection Handling is designed to provide agents with the resources and practice they need to build responses to the most common – and a few of the craziest – objections they hear every day.

WHAT YOU’LL DO:

• Identify the most common objections and how to handle them
• Strategize two approaches to respond to objections
• Practice handling the objections that “scare” you the most
• Access an Objection Handlers appendix