ERA Price Positioning (and Repositioning) in Today’s Market

With many economic forces at play, real estate markets across the country are facing price reductions as a result of increased supply and lower demand. Explore tactics for navigating the market repositioning conversation with your current listings and leverage market data to set expectations from the start in your Listing Presentation.

AUDIENCE PROFILE:  

• Affiliated Agents

TIMING:

• 60 Minute Session

WHAT YOU’LL DO:

• Hone in on the pricing realities of today’s market based on research that reveals a softening happening in some specific markets– which ultimately could be an indicator of a market shift to come.
• Explore the tactics and tools that can help you manage seller expectations in two common scenarios: during and after the Listing Presentation.
• Apply your skills to two common scenarios and practice 4 suggested sample scripts to master the positioning conversation and handle the objections of today’s sellers.